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“(Penneys’) teen market doesn’t really have access to credit cards to consume online, but they do have their mid-range millennial market, which is a valuable market,” Duffy says. “I would imagine if Penneys move into (e-commerce), they’ll want to be the leaders in that space of being able to offer fast-access delivery.” Ward agrees that it’s not a case that Penneys has “refused to sell online” but that it’s waiting for the right moment to strike. “They’ve identified what they’re good at so they’ve stuck to the knitting.&nb

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